USA Market Activation Program
September - December 2025
Global
A hybrid, high-impact 12-week program to activate U.S. sales with 2 weeks on site in San Francisco during Techcrunch Disrupt 2025. Powered by USA Launching Pad.
1 September 2025
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The Tenity USA Market Activation Program, powered by USA Launching Pad, is designed to help international startups and scaleups adapt to the U.S. market and build traction in a structured and results-driven format.
Over 12 weeks - 10 weeks remote and 2 weeks onsite in San Francisco - founders launch in the U.S. market through structured customer discovery, mass outreach to potential U.S. customers, and supported by a dedicated Silicon Valley-based resource. Industry and operational experts help turn data-driven insights into actionable GTM adaptation to build traction.
The on-site immersion and a demo day event align with TechCrunch Disrupt 2025, providing unmatched exposure and networking opportunities in the capital of the U.S. tech ecosystem.
This program combines USA Launching Pad’s proven GTM methodology and deep U.S. market expertise with Tenity’s startup acceleration know-how to deliver a practical, founder-focused experiences. It’s ideal for teams ready to test and adapt their U.S. assumptions and build traction and accelerate towards full-scale expansion.
For program details and pricing, please check the FAQ section.
If you have any questions about the on-site part of the program, don’t hesitate to contact us.
USA Launching Pad is a Silicon Valley-based organization helping foreign companies de-risk and accelerate their U.S. expansion and lay the foundation for their sales in the USA.
With direct customer insights at the center, its proven methodology
The customer-centric and data-driven methodology has supported companies from three continents through structured market validation, business development and operational setup.
Led by European and U.S. tech industry veterans and with a proven track record of accelerating U.S. market readiness, USA Launching Pad is Tenity’s strategic partner in delivering hands-on, results-oriented programs to launch in the U.S.
With a working product and traction
Remote + onsite
With availability to travel
Learn and apply customer discovery techniques tailored to the U.S. market, collecting insights that inform product direction and GTM decisions.
Adapt your U.S. plan step-by-step and build an initial U.S. sales funnel at the same time. Includes refinement of complete GTM with a 8-step method. Mass outreach via LinkedIn and other channels.
Understand the essentials of U.S. entity formation, IP protection, tax implications, and employment law—key to avoiding hidden risks.
Get investor-ready with workshops on U.S. fundraising norms, valuation expectations, and tailored feedback on your pitch materials.
Learn how to set up and scale U.S. operations effectively, from CRM tools to team onboarding and reporting systems. You are supported by a “U.S. employee #1” dedicated resource during the program.
Navigate the nuances of American business culture—communication styles, pitch storytelling, meeting etiquette, and negotiation tactics.
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The Tenity USA Market Activation Program is a high-impact, 12-week hybrid program designed to help international startups and scale-ups systematically adapt to the U.S. market and launch to gain initial traction. It combines structured customer discovery, mass outreach to U.S. prospects, and a dedicated U.S.-based resource to build your initial U.S. sales funnel. The program culminates with a two-week immersion in Silicon Valley and participation in TechCrunch Disrupt 2025.
This program is ideal for international founders who are ready to test and adapt U.S. market assumptions, begin structured sales outreach, and establish a localized growth plan. It is best suited for companies entering the U.S. market for the first time.
The Market Activation Program is for companies who are ready to launch in the U.S. The Market Discovery Program is for earlier-stage companies who want to explore their business potential in the U.S. but are not yet ready to launch immediately.
Yes, the two-week onsite component in San Francisco is mandatory. It provides critical in-market exposure, networking, and investor visibility. The remaining 10 weeks are conducted remotely.
Yes. Program fees include office space and TechCrunch Disrupt tickets for two team members. Travel and lodging are not included.
The program fee is €25,000 and includes:
Founders should reserve time for:
Your dedicated U.S.-based program manager handles outreach, appointment setting, and dashboard tracking. You will attend discovery interviews and participate in insight debriefs.
Yes, good English communication is important to engage effectively with U.S. prospects and investors.
While not guaranteed, Tenity and USA Launching Pad may choose to invest or introduce you to U.S. investors. The program is designed to generate early traction and insights that make you investor-ready.
You’ll receive:
USA Launching Pad offers a shorter validation program called Market Discovery to assess readiness and build your go-to-market plan with investor-grade data. There is a program in fall 2025 as well, and you can apply here. You can also apply to a future Tenity-USA cohort.
This program is designed for U.S. market entries. If you already have growing U.S. sales, we recommend USA Launching Pad’s Market Penetration Program to scale and grow your U.S. sales operations.
You will walk away with:
This program is not pitch-focused. It is designed to execute customer discovery, build a pipeline, and refine your GTM strategy based on real U.S. market signals. Think execution, not theory. Expect contact with potential U.S. customers, not coaches and mentors.
Your main point of contact is a U.S.-based program manager from the USA Launching Pad team ("U.S. employee #1"). You’ll also interact with USA Launching Pad’s founders, senior GTM advisors, subject matter experts, and Tenity’s global startup team.
B2B tech startups and scaleups in sectors like FinTech, InsurTech, RegTech, AI, SaaS, digital health, IoT, and other hardware, with some home market traction and the capacity to engage in an intensive U.S. launch program.
Apply online [here]. Selected teams will be invited for a screening call. After your application is approved, confirm your spot with a signed agreement and a 50% deposit. Early application is recommended.
You don’t need to prepare anything. Once admitted to the program, you will receive information and pre-work assignments. These will take 4-5 hours to complete.
If this is your first U.S. expansion, doing it on your own carries high risks: it may take much longer than expected and cost more than planned. The USA Launching Pad team specializes in U.S. expansions and has built a proven methodology, providing a working environment optimized for customer discovery and scaling up sales in the U.S.
If your customers in the USA are mostly pilots, POCs, and your U.S. sales are not rapidly growing, you should strongly consider this program to further de-risk and accelerate your U.S. expansion. If you have rapidly growing sales in the USA, this program may not be for you. In that case, consider USA Launching Pad’s Market Penetration Program.
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