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The Tenity USA Market Discovery Program, powered by USA Launching Pad, is designed to help international startups and scaleups adapt to the U.S. market and build traction in a structured and results-driven format.
Over 8 weeks - 6 weeks remote and 2 weeks onsite in San Francisco - founders validate their real market fit before launching in the U.S. market. This is achieved through combined discovery interviews with U.S. buyers, targeted research, and strategic analysis to de-risk entry decisions.
Rather than relying solely on desk research, we engage U.S. decision-makers and influencers to test assumptions in-market - capturing the pain points, purchasing behavior, and positioning strategies that matter most. Findings are synthesized into our 12-Point Go-to-Market Framework, delivering a clear roadmap to market entry.
This is not a passive research report - it’s an action-oriented validation sprint that converts hypotheses into insight and insight into strategy. This program prepares foreign companies to take their first steps into the U.S. market through Market Activation.
The optional on-site immersion align with TechCrunch Disrupt 2025, providing unmatched exposure and networking opportunities in the capital of the U.S. tech ecosystem.
This program combines USA Launching Pad’s proven GTM methodology and deep U.S. market expertise with Tenity’s startup acceleration know-how to deliver a practical, founder-focused experiences. It’s ideal for teams ready to test and adapt their U.S. assumptions and build traction and accelerate towards full-scale expansion.
For program details and pricing, please check the FAQ section.
If you have any questions about the on-site part of the program, don’t hesitate to contact us.
USA Launching Pad is a Silicon Valley-based organization helping foreign companies de-risk and accelerate their U.S. expansion and lay the foundation for their sales in the USA.
With direct customer insights at the center, its proven methodology
The customer-centric and data-driven methodology has supported companies from three continents through structured market validation, business development and operational setup.
Led by European and U.S. tech industry veterans and with a proven track record of accelerating U.S. market readiness, USA Launching Pad is Tenity’s strategic partner in delivering hands-on, results-oriented programs to launch in the U.S.
With a working product and first customers
Remote + optional onsite
for 2-month discovery program
Learn and apply customer discovery techniques tailored to the U.S. market, collecting insights that inform product direction and GTM decisions.
Meet potential U.S. buyers in structured mastermind discussions to test and validate the GTM. Gather insights thru iterative refinement to build a validated GTM plan using USA Launching Pad’s proven 12-point GTM framework.
Understand the essentials of U.S. entity formation, IP protection, tax implications, and employment law—key to avoiding hidden risks.
Get investor-ready with workshops on U.S. fundraising norms, valuation expectations, and tailored feedback on your pitch materials.
Learn how to set up and scale U.S. operations effectively, from CRM tools to team onboarding and reporting systems. You are supported by a “U.S. employee #1” dedicated resource during the program.
Navigate the nuances of American business culture—communication styles, pitch storytelling, meeting etiquette, and negotiation tactics.
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This is a primarily remote 8-week program designed to help international startups and scale-ups systematically get ready for the U.S. market and professionally validate their GTM and business opportunity in the USA in a short time. It combines structured customer discovery and moderated discussions with U.S. industry experts to systematically build your GTM plan. The program culminates with a two-week immersion in Silicon Valley and participation in TechCrunch Disrupt 2025.
Ideal for international founders ready to evaluate expansion into the U.S. market, to validate real market fit before scaling, and to create a methodical GTM plan. Best suited for companies entering the U.S. market for the first time.
The USA Market Discovery Program is for companies who want to explore and validate their business potential in the USA but are not yet ready to launch immediately. It focuses on testing and adapting U.S. market assumptions and starting structured sales outreach. In contrast, the Market Activation Program is for companies that are already ready to launch and actively build their U.S. presence.
Yes, the two-week onsite component in San Francisco is mandatory. It provides critical in-market exposure, networking, and investor visibility. The remaining 6 weeks are conducted remotely.
Yes. Program fees include office space and TechCrunch Disrupt tickets for two team members. Travel and lodging are not included.
The program fee is €8,850 and includes:
Not included: Travel, meals, lodging, U.S. visas.
Payment terms: 50% upon admission, 50% due before the start of the program.
Founders should reserve time for:
Your dedicated U.S.-based program manager handles outreach, appointment setting, and dashboard tracking. You will attend discovery interviews, participate in insight debriefs, and engage in mastermind industry roundtables.
Yes, good English communication is important to engage effectively with U.S. prospects and investors.
While not guaranteed, Tenity and USA Launching Pad may choose to invest or introduce you to U.S. investors. The program is designed to generate insights that make you investor-ready.
You’ll receive:
USA Launching Pad offers a longer, more in-depth program called Market Activation, which can de-risk and accelerate your U.S. launch. It helps you refine your GTM approach and build traction. There is also a fall 2025 session available, and you can apply here. You can also apply to a future Tenity-USA cohort.
If you already have growing U.S. sales, we recommend USA Launching Pad’s Market Penetration Program to scale and grow your U.S. sales operations.
You will walk away with:
This program is not pitch-focused. It is designed to systematically discover and size your U.S. business opportunity and create a methodical GTM plan validated with potential U.S. customers and industry experts. Think hands-on research and customer conversations, not theory. Expect contact with potential U.S. customers, not just coaches and mentors.
Your main point of contact is a U.S.-based program manager from the USA Launching Pad team ("U.S. employee #1"). You’ll also interact with industry experts, USA Launching Pad’s founders, senior GTM advisors, subject matter experts, and Tenity’s global startup team.
B2B tech startups and scaleups in sectors like FinTech, InsurTech, RegTech, AI, SaaS, digital health, IoT, and other hardware, with some home market traction and the capacity to engage in an intensive U.S. launch program.
Apply online [using the form]. Selected teams will be invited for a screening call. After your application is approved, confirm your spot with a signed agreement and a 50% deposit. Early application is recommended.
You don’t need to prepare anything. Once admitted to the program, you will receive information and pre-work assignments. These will take 4-5 hours to complete.
If this is your first U.S. expansion, doing it on your own carries high risks: it may take much longer than expected and cost more than planned. The USA Launching Pad team specializes in U.S. expansions and has built a proven methodology, providing a working environment optimized for customer discovery and scaling up sales in the U.S.
If your customers in the USA are mostly pilots, POCs, and your U.S. sales are not growing rapidly, you should strongly consider this program or our Market Activation Program to further de-risk and accelerate your U.S. expansion. If you have rapidly growing sales in the USA, then this program may not be for you. In that case, consider USA Launching Pad’s Market Penetration Program.
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