We’re excited to announce Tenity participation as co-investor in Adclear’s latest funding round, led by Outward VC with participation from AFG Partners and and returning investors Haatch and Force OverMass and a strong group of angels, including Dan Cobley (founder of ClearScore) Keith Grose (investing via a16z’s scout program) and Ventures Together, in Adclear’s £2.1m seed round.
Adclear is the AI-powered compliance platform trusted by leading banks and fintechs including Lloyds, PensionBee, Plum, Yonder, and InvestEngine. Theplatform automates the compliance checks financial institutions must make on all marketing and product communications, helping teams ensure everything they share with customers meets regulatory standards while providing a full audit trail. On average, Adclear reduces review times by 88%, freeing compliance teams from repetitive manual reviews and allowing marketing teams to move at modern speed.
As Oliver Sjöstedt, UK & Nordics Investment Lead at Tenity ,reflected: “In a time of AI solutions begging for use-cases, Adclear emerged around a use-case begging for AI. Having introduced hundreds of startups to financial institutions and fintech scaleups over the years, I struggle to remember any as enthusiastically received as the team at Adclear.”
Customers shared stories of long nights spent reviewing copy, of marketing pipeliness lowed by bottlenecks, of compliance teams overwhelmed by volume. Adclear flipsthat narrative. It allows marketing teams to create freely while giving compliance the confidence and visibility they need.
Doni Hoti, CEO and co-founder of Adclear, comments:“In the world of AI-powered marketing, teams are able to create, personalise and disseminate more content, more quickly than ever before. But if brands in the finance space want to 10x their marketing, they need powerful tools to ensure it doesn’t become a regulatory nightmare. Adclear’s AI enables compliance to move at the same speed as creation; unlocking a new frontier forcommunications innovation whilst removing a major burden from marketing and compliance teams alike.”
This alignment between creativity and control, speed and safety is exactly where theindustry is headed. And Adclear is building the infrastructure that will make that future possible. Our belief in Adclear rests on three pillars:
1. Founders you can’t not back.
From the first meeting, Doni, Joe, and Cam’s devotion to their customers was obvious and contagious. Their relentless drive has already turned into a product that is loved by marketing and compliance teams at some of the UK’s biggest financial brands.
2. Solving a problem everyone feels.
Adclear eliminates one of the industry’s deepest pain points: the constant trade off between growth and compliance. Customers told us again and again howit frees up marketing and supercharges compliance, turning an age-old friction point into a shared advantage.
3. Redefining compliance as a growth enabler.
This is not just a UK story. Adclear is leading a global shift from reactive compliance to proactive, embedded assurance, setting the foundation for how AI will reshape compliance across every regulated industry.
Adclear is reshaping how institutions think about compliance in the age of AI. And at Tenity, we’re incredibly proud to support them as they scale beyond the UK and bring this new standard to regulated industries globally.
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